On May 5, SukGarden officially announced that the famous Hong Kong actor Cai Cheuk-yan has become a brand ambassador of SukGarden, and will join hands with SukGarden to explore a high-end ecological home cleaning journey. This news sparked heated discussions on social media, and netizens expressed their expectation that Cai Zhuoyan would bring more surprises from the brand cooperation with SukGarden laundry pods.
In the official released video, A Sa has almost no change in appearance compared to when she first debuted, her skin is very fair, and her eyebrows are full of girly feeling. Especially looking back and laughing, the sweet temperament makes people feel like a spring breeze. For celebrities, the title of goddess usually not only represents their beauty, intelligence, and talent, but also highlights the era and cultural connotation they represent. A Sa has a diverse image and personality, not only has the traditional attributes of entertainment stars, but also constantly broadens the definition of stars, and has diversity and inclusion that young people are more likely to accept.
Asa the goddess of youth chose the young high-end brand SukGarden, not only because the laundry pods series products recommended by it are plant based and the international fragrance giant Givaudan, selected from imported natural fragrance raw materials, using ecological enzyme formula, natural soft water matching, coconut oil compounding, integrating multiple functions such as laundry, softening, sterilization, and fragrance retention, to create a luxurious fragrance laundry pod series; At the same time, SukGarden advocates European aesthetics, ecological family clean, with the brand concept of "respecting nature and pursuing nature", and the pursuit of safe and ecological clean maintenance methods coincides with A Sa's concept of pursuing high-end quality of life. This series of products has lived up to expectations, winning the top 14 of 1 lists of Tmall laundry pods, the top 1 of the Douyin e-commerce list of laundry pods category and many other lists.
This collaboration is an important milestone for SukGarden, leveraging Choi's visibility and influence to better communicate the brand concept and promote the brand image. "Daydream flying, never too far too pumping", the heart-pounding lyrics in "The Next Station Queen of Heaven" have given countless listeners the courage to break through the detour and move forward. Through the positive outlook reflected in Charlene Choi, the brand inspires everyone to dare to explore infinite possibilities in life. SukGarden has also made continuous breakthroughs in the fields of cleaning power and fragrance retention, always taking user experience as the starting point and improving user experience in an all-round way around products. The laundry pod series products of SukGarden have been promoted by many netizens on Weibo and Xiaohongshu, making the brand "crazy" out of the circle in the social circle of young people.
Through the cooperation with Cai Zhuoyan, SukGarden has further expanded the influence and popularity of the brand, and believes that in the future cooperation, it will continue to innovate and develop products to bring more high-quality products and services to consumers.